Honoring Jim Morris
Jim Morris was a visionary leader whose lifelong commitment to civic progress and sports excellence helped transform Indianapolis.
Who was Jim Morris?
Jim Morris, who died in 2024, was a visionary civic and sports leader who helped shape modern Indianapolis, from bringing the NCAA headquarters and founding Indiana Sports Corp to advancing major public projects and leading global humanitarian efforts.
We are honoring him leading up to the Final Four® because his leadership and belief in always striving to be better laid the foundation for Indianapolis to become one of the premier host cities for sporting events.
Be Better Awards
IBJ Media is partnering with the NCAA and Indiana Sports Corp to recognize 10 community leaders with the Be Better Awards during the 2026 NCAA Men’s Final Four.
The awards honor the late Jim Morris, a longtime business and civic leader in Indianapolis who was known for continually challenging himself and others to “be better.”
These awards will recognize individuals in central Indiana who embrace Jim’s authentic dedication to community and vocation. Organizations can submit one nomination.
Learn moreJim Morris Day of Service
March 24, 2026Indiana Sports Corp will host the Jim Morris Day of Service on March 24, 2026. Guided by Jim’s words — “See opportunity in its largest possible context” — this day of service reflects his belief that sports, civic leadership, and community collaboration can be powerful tools for lasting change.
On that day, corporate, civic, social, and student groups from across Indianapolis will come together to complete meaningful service projects that beautify, restore, and positively impact our city.
Why March 24? It marks the date of the first NCAA Men’s Final Four hosted in Indianapolis in 1980, a milestone moment that helped establish this city as a premier sports host destination.
Registration is closed.